Ana Paula is Global Lead of Commercial and Social Impact at Jüsto. She studied Economics and a Master's Degree in Economics and Business, at the Universidad Anáhuac. Her experience is oriented towards project management with startups and SMEs in various regions of the country. She served as Coordinator of AcelerA, Anáhuac Business Accelerator, promoting entrepreneurship, especially high-impact, technology-based businesses, sustainability and inclusion practices, especially financial.
She has been a representative of NGOs focused on promoting gender equality before international organizations. She has worked as a teacher of Leadership and Entrepreneurship subjects at the Universidad Anáhuac for the last 3 years. She is co-author of the book “Technology and new business models for peace”, published by Editorial LID in 2022.