Even in ordinary times, entrepreneurs who lack formal mentoring are disadvantaged in critical skills development versus those with access to an experienced mentor.
With the advent of the COVID-19 humanitarian crisis, people in Latin American and the Caribbean (LAC) are experiencing unprecedented job loss and business closures. Democratized access to expert guidance and contextualized knowledge and resources has never been more needed, or more relevant. MicroMentor offers a direct-to-consumer virtual response to the COVID-19 crisis, connecting small businesses who drive the regional economy to knowledgeable volunteer mentors who donate their time and skills. At a time when face-to-face connections pose threats to public health and safety, our technology and strong network of volunteer mentors is exceptionally ready to provide an immediate response to 20,000 entrepreneurs in the region, to help them combat isolation and hopelessness by finding expert responses to the specific challenges that COVID-19 is generating.